That Lot will help Greggs to reach new audiences with a view to building a network of ultra-loyal ‘super fans’ across social media.
Bakery chain Greggs has chosen Weber Shandwick-owned agency, That Lot, to run its social media output at the conclusion of a competitive pitch process. That Lot will now be entrusted with helping the Geordie firm reach new audiences with a view to building a network of ultra-loyal ‘super fans’ across social media with engaging, social-first content.
Greggs brand comms lead, Fiona Mills said, “Social has always been an integral channel for building the Greggs brand, how we’ve entertained and for creating the unique role that we continue to play within British culture.
“With even bigger creative ambitions this year to disrupt again across existing and new channels, what was equally important to us throughout the pitch process, was finding a team with a great cultural fit and essentially who just got us instantly as a brand,” Greggs added.
That Lot executive VP, Dylan Davenport, said, “It’s very easy to end up in gushing superlatives. However, that isn’t That Lot, and that certainly isn’t Greggs. The truth is, this is the perfect match. Both committed to bringing joy to social. Both committed to doing things differently. Both committed to shaping British culture. And both committed to a shared philosophy of putting creativity first. Working together, 2024 is going to be everything but bog standard. And we can’t wait.”
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