The strategic investment forms part of WPP’s ongoing targeted M&A strategy, centring around the key growth areas of commerce, experience and technology.
WPP has acquired a minority stake in a new German digital agency, OH-SO Digital via a capital investment, in a bid to strengthen its digital offering. The strategic investment forms part of WPP’s ongoing targeted M&A strategy, centring around the key growth areas of commerce, experience and technology.
OH-SO Digital founder and CEO Mattes Schrader said, “In the last decade, digitisation hasn’t boosted most companies’ market shares, leaving many trailing. At the same time, marketing decision-makers are increasingly responsible for sales and technical platforms in addition to communication channels”.
“As traditional lines blur between communication, sales, products, and services, GenAI introduces a novel dynamic at every level. This offers an extraordinary chance to craft radical new solutions, positioning the marketing function as the critical growth engine,” Mattes added.
Founded by industry veteran Mattes Schrader to transform how brands use digital marketing for growth, OH-SO will draw on tech developments to employ customer-centric creative solutions. Following its upcoming launch on 1 March in Hamburg and Prague – with further planned outposts in Berlin and Munich – the agency will partner with clients to combine marketing, commerce and technology to co-create digital products, platforms and software. Its founding leadership team comprises digital experts with experience from agencies such as Accenture Interactive, Accenture Song, C3 and Diconium.