ELEMIS, a British skincare brand, has announced its entry into Sephora as it continues its international expansion plans.
ELEMIS, a skincare authority on collagen, readies for further U.S. expansion with a launch at beauty retailer Sephora, where it will debut online February 15, 2024, and in 90 stores beginning February 16. The beloved British skincare brand known for its highly active and effective ingredients and award-winning Pro-Collagen line will enter Sephora with a curated assortment of bestsellers.
Sean Harrington, co-founder and chief executive officer of ELEMIS, said, “We’re delighted to bring our iconic British brand to Sephora consumers across the US, which follows in the footsteps of our launch into Sephora China, Southeast Asia and the UK. As leaders in modern day beauty, Sephora are true changemakers and the perfect complement to our 30 years of authority in skincare and our passionate global ELEMIS community. This expansion with Sephora comes with huge opportunity and a journey we are thrilled to be embarking on. This is just the beginning of a very exciting partnership.”
Brooke Banwart, SVP of Skincare Merchandising at Sephora, said, “We are thrilled to partner with ELEMIS and introduce our clients to their line of effective, collagen-supporting formulas. Our clients value innovative brands with responsible formulation and ELEMIS delivers on that with its holistic approach to skin health. We look forward to welcoming this exciting brand to our Sephora community and know that it will be a great addition to our skincare assortment.”
Suzanne Pengelly, general manager, US at ELEMIS, said, “This is a pivotal moment for ELEMIS and one that signals the brand’s continued emphasis on international growth and accessibility. Sephora is the ultimate destination for savvy beauty lovers and their collective bar for excellence is unmatched. We are excited to introduce ELEMIS’ award-winning skincare innovation to Sephora shoppers and to contribute to the retailer’s best-in-class shopping experience.”