GrubMarket Acquires Butter

GrubMarket Acquires Butter to Strengthen its AI-Powered Software Capabilities

As part of the acquisition, GrubMarket will leverage Butter’s AI-powered ecommerce and payments technologies to expand its suite of innovative, AI-powered solutions. 

GrubMarket announced that it has completed the acquisition of San Francisco, California-based Butter, a VC-backed food wholesale software operating system for food distribution.

As part of the acquisition, GrubMarket will leverage Butter’s AI-powered ecommerce and payments technologies to expand its suite of innovative, AI-powered solutions designed for food supply chain industry, as well as to enhance the functionality of its existing portfolio of cutting-edge software products including GrubAssist AI and WholesaleWare, and to solidify its position as the enterprise AI solution provider for America’s food supply chain industry.

Winston Chi, Co-founder of Butter, said, “The Butter team is incredibly passionate about helping food wholesale distributors better run their businesses by building software and AI that help them grow sales, streamline operations, and deliver excellent products and services, without drowning in manual tasks like repetitive phone calls and messy spreadsheet data entry. We were keen to join forces with GrubMarket, who shares our passion for being an AI-powered technology enabler and digital transformer to drive meaningful change for the food supply chain industry. GrubMarket’s sterling reputation in the industry precedes them, and we are excited to work together to further GrubMarket’s efforts, particularly around enterprise AI, to revolutionise the food supply chain industry through transformative technologies.”

Mike Xu, CEO of GrubMarket, said, “We are thrilled to welcome Butter and its formidable engineering team to the GrubMarket family. We have known about Butter for a little while now and are impressed with their ability to leverage advanced AI to build unique software applications that are highly complementary to our WholesaleWare and GrubAssist AI products. In addition, while GrubMarket has worked predominantly with customers in the fresh produce and meat categories, Winston, Shangyan, and team have built a strong customer base in other speciality food industries, including seafood. 

“We care deeply about the food supply chain industry as a whole and want to do everything we can to empower all players in this space to leverage technology to run their businesses better. The Butter team shares our passion, and we are excited to collaborate with them to bolster our AI-powered software offerings as we continue to simplify, digitalise, and supercharge the food supply chain,” Mike added. 

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In addition to activating new products in the GrubMarket AI suite, Butter’s AI-powered ecommerce and payments technologies will also be integrated into GrubMarket’s proprietary, AI-powered ERP software, WholesaleWare, a software-as-a-service (SaaS) platform that provides food industry wholesalers and distributors with seamless financial management, powerful sales support, online ordering, precise inventory management, lot traceability, grower accounting, and automated routing and logistics; GrubAssist AI, GrubMarket’s enterprise AI assistant that empowers food supply chain businesses with deep insights & intelligent analysis; and Orders IO, GrubMarket’s custom branded, mobile ecommerce solution.