Hard Rock Launches Global Loyalty Program


With the launch of Unity By Hard Rock loyalty program, the brand is giving Unity members even more ways to get once-in-a-lifetime travel and entertainment experiences.

Hard Rock International announces the global launch of Unity by Hard Rock, a one-of-a-kind loyalty program that rewards members for doing the things they love across Hard Rock’s portfolio of more than 200 locations including hotels, cafes and Rock Shops around the world.

The hospitality, entertainment and lifestyle brand is celebrating how its guest offerings have “Come Together” under the loyalty program with a little help from its friends: global soccer and cultural icon Lionel Messi; singer/songwriter Noah Kahan; artist and producer John Legend and global superstar Shakira. They star in Hard Rock’s omnichannel marketing campaign featuring The Beatles’ classic song, “Come Together,” recorded exclusively by Kahan for the project.

Highlighting the company’s connection to incredible entertainment and travel, Hard Rock is also giving Unity members even more ways to get once-in-a-lifetime travel and entertainment experiences through Come Together Experiences, an international sweepstakes series that will offer amazing opportunities throughout the year.

Unity by Hard Rock members can enter to win a trip for two to New York City in July to attend one of Noah Kahan’s first-ever headlining shows at Madison Square Garden, including a three-night stay at Hard Rock Hotel, New York. The package includes stunning suite accommodations, a spending allowance for culinary experiences at the hotel, as well as a $200 Rock Shop gift card. Entries close May 31, 2024.

Members can also enter to win a once-in-a-lifetime, all-inclusive vacation to the award-winning Hard Rock Hotel Maldives that features breathtaking rooms and villas on the water, watersports and diving excursions, a Rock Spa, and 14 dine around options. One lucky winner and a guest will receive air travel and transportation for their 7-day, 6-night stay for an unforgettable tropical getaway. Entries close August 31, 2024.