This Crocs-owned brand, Heydude, launches through 191 UK retail doors with partners including Schuh, Kurt Geiger, and Paul Byron in Ireland, alongside introducing a country-specific website.
Aiming for $1 billion in annual global sales, fast-growing US casual footwear brand HeyDude has debuted in the UK market as part of a wider European expansion plan.
Kelly Cortina, Senior Vice-President and Global Chief Product and Merchandising Officer at HeyDude, said, “We know from internal data, once consumers try a pair, they will purchase an average four pairs for themselves. We are confident our brand will resonate with the UK audience, and that they will love our product’s ease and timeless style.”
This Crocs-owned brand, Heydude, launches through 191 UK retail doors with partners including Schuh, Kurt Geiger, and Paul Byron in Ireland, alongside introducing a country-specific website.