Hilton’s Spark To Debut in the UK

Hilton’s Spark Brand Makes European Debut in the UK

Located in the heart of Romford town centre, Spark by Hilton London Romford will boast easy access to more than 400 shops, restaurants and cafes. 

Hilton announced the European debut of its premium economy brand Spark by Hilton, with the signing of Spark by Hilton London Romford. 

Patrick Fitzgibbon, Senior Vice President, Development EMEA, Hilton, said, “We are thrilled to welcome Spark by Hilton to Europe, marking a significant milestone for the brand following its stellar launch and subsequent rapid expansion across the US. With many more opportunities on the horizon, this initial signing signals the beginning of an exciting journey to redefine the premium economy segment, prioritising value for guests and maximising returns for our owners.”

Alissa Klees, Brand Leader, Spark by Hilton, said, “After an incredibly successful launch across the US last year, we’re delighted to bring our breakthrough premium economy brand to Europe, providing a consistently reliable experience for this underserved group of travellers.  Spark by Hilton delivers all the essentials done exceptionally well, alongside reliable and friendly service to ensure every traveller can enjoy a great hotel experience.”

Set to open in the coming weeks, the 125-room property, signed as part of a franchise agreement with Romford South Ltd., marks Hilton’s entry into the premium economy segment in Europe. 

Adi Hodzic, CEO, Romford South Ltd., said, “We are incredibly excited to partner with Hilton to launch the first Spark by Hilton hotel in Europe. This hotel provides a fantastic base for guests looking to explore the local area and benefit from Romford’s fantastic transport links. We’re grateful to Hilton for their support as we prepare for opening, and we can’t wait to see the hotel welcome its first guests later this month.”

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Ideal for guests looking to maximise the value of their travel budget without compromising on quality, the hotel will deliver reliable, friendly essentials with unexpected touches, and feature Spark’s signature amenities.  

The brand not only delivers exceptional value for guests, but also offers a compelling proposition for owners and operators. A cost-effective conversion brand, it provides a unique opportunity for existing properties by reimagining the premium economy segment and focusing on areas that drive the guest experience, while also providing a consistent look and feel across each hotel.

Located in the heart of Romford town centre, Spark by Hilton London Romford will boast easy access to more than 400 shops, restaurants and cafes across four shopping centres, alongside the town’s famous outdoor market, which first opened in 1247 by Royal Order.