Emota sits within the Experience Design (XD) specialist area of Inizio Engage, benefitting its clients by drawing on the strategic consulting expertise.
Inizio Engage announced the launch of its new global experiential agency, Emota, merging Ashfield Event Experiences (AEE) and WRG to create a global powerhouse. The newly formed agency will leverage the heritage and experience of the two companies to provide a single source, full portfolio of services and capabilities serving the healthcare industry and global brands.
Emota will design and deliver exciting, original experiences that spark emotions, creating purposeful connections which deliver lasting change for brands and audiences. The agency stands alone in offering end-to-end strategic and creative capabilities in event experiences, meetings, congresses/conventions, exhibitions and brand experiences with established in-house capabilities in behavioural science, film, digital, and scientific expertise.
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The types of experiences Emota creates include medical congresses and conventions, brand activations and experiences, advisory boards, investigator meetings, roadshows, product launches, sales meetings, public events, symposia, incentive trips, training and educational programmes, among others.
At the heart of Emota’s offering are in-house services, including a DE&I Centre of Excellence, a sustainable event and exhibition methodology supported by industry body TRACE, a RoSPA award-winning Health & Safety team and a strong expertise and track record in insights and measurement being an EMMC and IPCAA partner.
Emota sits within the Experience Design (XD) specialist area of Inizio Engage, benefitting its clients by drawing on the strategic consulting expertise across the employee engagement and learning and capability services of XD to deliver engaging experiences that connect audiences with brands. Emota also draws upon the wider Inizio Engage commercial, medical affairs and patient solutions teams to create richer experiences that motivate leaders, inspire teams and create real-world business value.
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