Around 80% of members actively engage with their most-frequented organisations weekly, while 33% reported daily interactions, iSeatz reveals.
iSeatz, a provider of travel loyalty technology solutions for major airline, hotel, and financial services companies, has released its latest survey report, The Benefits of Belonging: An Analysis of Membership-Based Organisations, Their Constituents, and Their Loyalty Strategies.
Kenneth Purcell, CEO of iSeatz, said, “Our report sets a new standard for understanding the dynamics of loyalty within the membership-based sector by pinpointing the distinct needs and goals of membership communities, something never done before. Understanding the ‘how’ and ‘why’ behind members’ behaviour ensures that membership organisations can develop effective loyalty strategies that enhance engagement and retention and unlock new avenues for sustainable growth.”
The survey focuses exclusively on the role of loyalty programs within membership-based organisations. The report’s findings reveal many distinctions from commercial loyalty programs, most notably the importance of shared interests among members and emotional connections within membership-based communities.
According to the survey, 80% of members actively engage with their most-frequented organisations weekly, while 33% reported daily interactions.
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