The deal will extend Klarna’s buy now pay later installment payment services to more customers buying from sellers on Adobe Commerce.
Klarna’s partnership with Adobe Commerce builds upon the buy now pay later platform’s previous efforts to draw more customers amid a challenging economic climate. Earlier this year, the company introduced a subscription service that would allow customers to pay a monthly charge to avoid service fees while receiving rewards points and access to promotional offers through partner retailers. Now, the Adobe Commerce deal allows more sellers to offer Klarna’s services.
“Our relationship with Adobe Commerce offers thousands of merchants a flexible, seamless, and smooth way to accept payments,” Erin Jaeger, Head of North America at Klarna, said in a statement. “This enhances the shopping experience for consumers and boosts the operational capacities of merchants.”
“Consumers are embracing the flexibility that Buy Now, Pay Later services can provide, with Adobe Analytics data showing over 11% growth this year,” said Jason Knell, Sr Director, Content & Commerce Partners at Adobe. “Klarna’s global footprint enables Adobe Commerce merchants to meet the changing needs of their consumers and stay competitive in today’s digital economy.”
This expands access of Klarna’s payment solutions to merchants on Adobe Commerce and leverages combined strengths to deliver value to customers.
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