Klaviyo added new skills to Customer Agent and continued a wave of platform innovation with more than 75 new features across marketing, data, and analytics.
Klaviyo is working toward an autonomous approach, where brands define outcomes and software agents carry out the execution.
As part of this direction, Klaviyo introduced Composer, an agentic experience designed to generate, optimise, and recommend marketing campaigns and flows from a single prompt.
Klaviyo also added new capabilities to Customer Agent and released more than 75 additional features across its marketing, data, and analytics platform.
Composer: Campaigns from a Prompt
With Composer, marketers describe what they want in plain language, and Composer builds a launch-ready campaign, including audience segments and messaging optimised across channels.
A marketer could prompt Composer with, “build me a fun spring re-activation campaign, targeting lapsed customers across email and text”, and in minutes have a campaign ready to refine and launch. The same conversational interface works for existing flows: ask Composer where a sequence is losing customers, and it tells you exactly what to fix.
Composer provides marketers with:
- Faster execution: Campaigns that once took days can now be generated in minutes.
- Better outcomes: Coordinated, context-driven campaigns informed by customer data, behavioural signals, and historical performance.
- Built-in control: Nothing goes live without human approval.
Every campaign Composer generates is grounded on real customer data and shaped by more than 14+ years of marketing intelligence and billions of consumer interactions – so outputs aren’t based on generic best practices, but on what’s proven to work across Klaviyo’s 193,000 customers.
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Shift to Autonomous Software
For decades, business software has required people to operate tools step by step. AI sped some of that up, but people still had to do a lot of the execution. Now, instead of operating tools, teams describe the outcome they want to achieve, and agents generate and execute the work within brand and business guardrails.
“The execution layer in software is moving from humans to agents,” said Klaviyo Co-Founder and Co-CEO Andrew Bialecki. “What matters now is having both the agents that do the work, and the infrastructure that gives them the full picture of the customer. That’s what we’re building at Klaviyo.”
“We’re seeing a shift from AI assisting discrete tasks to taking on more complete workflows across marketing and customer engagement,” said Gerry Murray, Research Director, Marketing and Sales Technology at IDC. “Capabilities like Klaviyo’s Composer highlight how quickly this model is evolving, helping organisations move faster while maintaining control over the customer experience.”
Customer Agent: Real-Time Service
Klaviyo also released new out-of-the-box retail skills for Customer Agent — order tracking, returns and exchanges, subscription editing, and loyalty lookup — enabling brands to deliver automated service experiences without custom development or lengthy configuration.
Each skill is built directly on Klaviyo’s data platform, giving Customer Agent real-time access to the same customer profile that drives a brand’s marketing. Alongside the new skills, Klaviyo introduced Agent Guidance, giving brands precise control over how Customer Agents show up in every customer conversation.
Brands can define their agent’s voice and tone, set communication style preferences, and configure escalation rules that specify exactly when a Customer Agent should hand a conversation to a human — ensuring that the moments requiring empathy, nuance, or elevated judgment always reach the right person.
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Platform Momentum
Composer and Customer Agent build on top of a broader wave of Q1 innovation across the Klaviyo platform – more than 75 new features reflecting continued investment in the infrastructure that unifies customer data and the agents that act on it.
- New Channels and Experiences
Klaviyo continues to extend how brands reach and engage customers with the general availability of RCS messaging, enabling richer, more interactive mobile experiences and Instagram auto-replies, allowing brands to respond and convert customers in real time.
With Personalised Onsite Banners in Customer Hub, Klaviyo expands its personalisation capabilities – allowing brands to deliver personalised offers, announcements, and VIP recognition directly at the top of the website, without code, complex setup, or third-party apps.
- DaData Platform Enhancements
Enhancements like advanced identity resolution for multi-email profiles improve how brands unify and understand customer data – ensuring every signal contributes to a complete, real-time view of the customer.
- Analytics and Personalisation
Continued investments in audience optimisation, personalised send time, and next-best product recommendations help brands act on insights faster and deliver more relevant, higher-performing experiences.
- Ecosystem Integrations
New integrations like WooCommerce for Customer Hub expand Klaviyo’s onsite personalisation capabilities across the broader commerce ecosystem, making it easier to connect your data, orchestrate workflows, and operate across the tools you already use.
Together, these updates reinforce Klaviyo’s approach – bringing data, intelligence, and agents together across teams and channels to drive better customer outcomes.
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