Knot Standard and Billy Reid Announce Merger

This strategic move not only signifies a step forward in the retail industry but also showcases Knot Standard’s commitment to expanding its innovative technology.

Knot Standard, a global “made-to-wear” and AI-powered custom clothing solutions provider, announced that its direct to consumer business will become part of fashion retailer Billy Reid.

Matt Mueller, CEO of Knot Standard, said, “Joining and rebranding our stores with Billy Reid represents more than a business decision; it’s a fusion of craftsmanship and innovation. As CEO of Knot Standard, I am incredibly proud to bring our cutting-edge, AI-driven custom menswear and womenswear to Billy Reid’s esteemed clientele and iconic brand. Our combined strengths will not only elevate the made-to-measure experience but also expand our reach, bringing exceptional quality and personalisation to more people across the nation.”

Jeff Zens, CEO of Billy Reid, said, “We’re excited to build upon our already existing partnership with Knot Standard and begin working directly with their eight locations.  We were initially attracted to the product quality, similar customer and unique business model, all of which complement the Billy Reid business and will create a stronger consumer offering than each brand could have achieved alone.”

This strategic move not only signifies a significant step forward in the retail industry but also showcases Knot Standard’s commitment to expanding its innovative technology and custom clothing solutions on a global scale.