Kohl’s Partners with Babies“R”Us

This partnership with Babies“R”Us will introduce more new customers to Kohl’s, including younger customers. 

Kohl’s announced a new partnership with WHP Global, the owner of the Babies“R”Us brand, to bring baby gear, furniture, activity, and more to millions of growing families across the country, broadening the retailer’s reach with younger customers.

Tom Kingsbury, Kohl’s chief executive officer, said, “Evolving our assortment and bringing more relevant product to the millions of customers we serve is a core focus as we continue to deliver on Kohl’s broader growth strategy. We see significant opportunity in the baby gear category, and partnering with Babies“R”Us is another example of how we are finding new ways to optimise our assortment and further establish Kohl’s as the go-to brand for families.”

The first Babies“R”Us shops will open in Kohl’s this August, with plans to roll out to approximately 200 stores in fall 2024. Customers will also be able to shop an expanded assortment of baby products on Kohls.com and take advantage of the Babies“R”Us at Kohl’s registry to easily build and share gift lists.

This partnership with Babies“R”Us will introduce more new customers to Kohl’s, including younger customers who will be choosing Kohl’s for the first time.