Liberty London will enable real-time customisation and provide even more fluid interactions between workers and customers at its Regent Street store as part of this effort.
Upscale London department store Liberty is renewing its partnership with unified commerce solutions provider Aptos to improve store technology and customer experience. In particular, Liberty will switch from on-premises to SaaS software distribution and use the most recent iterations of Aptos’s CRM and store point-of-sale software.
Martin Draper, CIO and Digital Director at Liberty, said, “When entering Liberty, shoppers have the expectation of a transcendent retail journey – and we need to meet those expectations. To achieve this, Liberty requires advanced technology that allows us to understand each shopper on an individualised basis and ensure that our associates have the best possible tools and data at their fingertips to serve the customer in the most optimal way, in-store and online.”
Liberty will enable real-time customisation and provide even more fluid interactions between workers and customers at its Regent Street store as part of this effort.
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Salesforce-owned Tableau is an AI-powered analytics and business intelligence platform, offering the breadth and depth of capabilities that serve the requirements of global enterprises in a seamless, integrated experience. Marketers can utilise generative AI models, AI-powered predictions, natural language querying, and recommendationsons.
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