Magnum Launches Latest 3D OOH Campaign

Created by MullenLowe, the larger than life billboard aims to provoke broadcast reach and builds on the success of Magnum’s ‘The Pleasure Express’ campaign.

Magnum has launched a new 3D OOH billboard in iconic locations across the UK, including Piccadilly Lights, in order to celebrate its new flavour innovations, Euphoria and Chill.

Magnum UK Brand Manager Daniel Lythgo, said, “We are beyond excited to finally share this campaign, a first for Magnum and utilising immersive 3D creative at record scale in the UK. 3D OOH felt like a brilliant fit with our latest campaign, designed to immerse consumers in the fanatical world of our latest innovations – Euphoria and Chill.”

DOOH Executive Producer Jessica Rodgers, said, “Anamorphic techniques give a new narrative and volume to a creative that extends the reality past the 4th wall.”

“This new extension of storytelling adds a layer of exploration for a more compelling visual experience. This creative lends itself well to the format of 3D DOOH for the vibrance, opulence and recognition that Magnum signifies,” Jessica added.

“By pushing past the frame and into our world Magnum has cemented itself for its remembrance as a brand, but also from a new format of advertising through a new innovative technical portrayal.”

It is the largest ever 3D OOH campaign to appear in the UK, and will run in 324 sites including shopping centres, London’s Piccadilly Lights, Birmingham’s New Street, Manchester’s Printworks and Liverpool’s Media Wall.

Created by MullenLowe, the larger than life billboard aims to provoke broadcast reach and builds on the success of Magnum’s ‘The Pleasure Express’ campaign, to offer audiences an engaging blend of digital and physical worlds.