The campaign marks the first in a series of money-saving ads, aiming to show that McDonalds likes a bargain as much as the next person.
Leo Burnett and McDonalds have joined forces to create an oversized billboard, which cheekily gets its money’s worth by spreading onto a nearby wall. The OOH ad occupies a 48-sheet billboard, but rather than sitting within its confines it extends to every inch of the site to get the most value possible. The concept is the latest campaign for McDonalds’ “Like Getting your money’s worth?” platform which has been running for eight years.
Leo Burnett UK creative partners James Millers and Andrew Long, said, “Like getting your money’s worth’ is one of McDonald’s longest-running platforms yet it has never felt more culturally relevant that it does right now. This latest campaign for our Saver Meal Deals aims to bring a smile to the nation’s face by celebrating Britain’s shared love of getting a great deal, in a fun, populist way.”
The billboard reads “Like getting your money’s worth? Double cheeseburger saver meal deal. Only £4.79”. It marks the first in a series of money-saving ads, aiming to show that McDonalds likes a bargain as much as the next person.