The campaign highlights how “Mmm” is the only way to describe McDonald’s tasty offerings with a 3D experience.
McDonald’s has created a new multi-sensory 3D experience on its “A little more Mmm” campaign, with the multi-channel campaign set to showcase improvements made to its hero beef products.
The 360 burger experience at London’s Outernet was previewed by celebrities including Peter Crouch, Grace Dent, Chris Hughes and more took part in a preview, with DJ’s Ricky and Melvin at the decks.
The launch video shows two friends who are trying to articulate why McDonald’s burgers are that bit more delicious, only managing to say “Mmm”.
Running until May 26, brokered by OMD UK, and spanning digital, TV, cinema, OOH and radio, the campaign highlights how “Mmm” is the only way to describe McDonald’s tasty offering.
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