This strategic collaboration will see Veesual’s virtual try-on technology integrated into Eileen Fisher’s online shopping experience.
French virtual try-on startup Veesual has raised $7.5 million and announced US expansion with Eileen Fisher’s partnership through a seed round led by AVP (AXA Venture Partners) and Techstars.
Blair Silverman, Vice President of ecommerce at Eileen Fisher, said, “We are thrilled to be the first US brand to partner with Veesual on this innovative new virtual try-on tool. We are committed to inclusivity, designing clothes that cater to every body shape.”
“Navigating online shopping poses challenges, particularly in predicting how garments fit diverse body types. Our collaboration with Veesual addresses these challenges head-on and we are proud to be launching a tool that is sure to be a new standard for ecommerce,” Blair added.
Veesual Co-Founder and CEO, Maxime Patte, said, “The global fashion ecosystem is undergoing a seismic shift right now. The industry is increasingly focused on sustainable production, a better, more relevant buying experience and upcycling as a new standard.”
“We’re meeting those changes by drastically improving how shoppers buy online which creates a more inclusive retail experience while also improving fit and reducing waste. This fundraise is critical for our plans as we scale in the United States with brands who are pioneering the augmented shopping experience. We anticipate significant growth in 2024 and beyond,” Maxime added.
François Robinet, Managing Partner at AVP, said, “We are proud to invest in Veesual, in order to accelerate its commercial roll-out and pursue its technological developments, as well as its international expansion. They have demonstrated a strong ability to execute and understand market challenges by offering fashion brands solutions to optimise their customer experience. With a presence on both sides of the Atlantic, AVP’s teams will be able to support Veesual in the next stages of its development.”
This strategic collaboration will see Veesual’s virtual try-on technology integrated into Eileen Fisher’s online shopping experience.
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