Microsoft to Launch Mobile Game Store

Through the launch, Microsoft’s intention is to facilitate gaming across consoles, computers and mobile devices.

Microsoft is all set to launch its own mobile game store on the Internet in July, creating an alternative to Apple and Google’s app stores and their fees. The store will launch with Microsoft’s own games, including Candy Crush Saga and Call of Duty. Later, Microsoft will open the store to other publishers.

Sarah Bond, President of Xbox, said, “We continue to focus on creating great content and finding ways to bring more value to developers. This year we will debut our first mobile offering where mobile players can find deals on their favourite in-game items and discover new games, starting on the web so players can access them anywhere. This web-based store is the first step in our journey to building a trusted app store with its roots in gaming.”

Through the launch, Microsoft’s intention is to facilitate gaming across consoles, computers and mobile devices. Its mobile game store launch is largely driven by emerging markets, where it might be rare for an average consumer to have a computer or gaming system, but most of them have a smartphone.