Through this partnership, Horizon Next has enhanced Intersect, its proprietary analytics platform, to include audio attribution.
Horizon Next and ArtsAI, a Claritas company and a third-party attribution platform, announced a strategic partnership bringing an enhanced audio analytics solution for increased transparency to a channel that has historically been difficult to measure and optimise.
Gene Turner, President, Horizon Next, said, “We have always been committed to pushing the envelope when it comes to innovation and attribution. As the first agency to measure OTT at scale as well as the first to provide guardrails around attributing offline media, finding a solution for audio attribution was inevitable for us. This unlock brings more rigor and accountability to the audio space and provides substantial opportunities for our clients, and we believe provides an opportunity to leverage audio in a bigger way for our clients to drive accelerated growth.”
Erik Lundberg, Chief Growth Officer, Media & Agency at Claritas, said, “Horizon Next has taken holistic audio measurement to the next level and rolled out agency-wide. By ingesting our measurement data and audience insights into their proprietary technology platforms, and running their own advanced analytics models, taking into account other channels like OTT, video, and display, they are able to uncover for their marketer clients the true impact audio investment has on the bottom line. They’re also able to make advanced optimisations to increase return on audio ad spend even further.”
Through this partnership, Horizon Next has enhanced Intersect, its proprietary analytics platform to include audio attribution. With the ability to incorporate real-time data and performance results across channels and tactics into its models, Horizon Next is empowering brands to optimise and scale their media investments.
With broadcast radio, streaming audio, podcasting and satellite campaigns, this enhanced capability allows Horizon Next to assess audio’s contribution to client KPI’s and provide omni-channel measurement and optimisation across traditional and digital channels.
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