It enables marketers to create hyper-personalised messages and promotions using advanced segmentation.
Paytronix, a provider of guest engagement solutions for restaurants and convenience stores, launched Paytronix Mobile Experience Builder, a self-service tool to publish content in real time to mobile apps.
“Restaurants and convenience stores must meet guests where they are, and more than ever they are on their mobile devices,” said Paytronix CEO Andrew Robbins. “Many of our clients need to communicate in real time with personalised information but simply don’t have the budget or need to build a custom app.”
Paytronix Mobile Experience Builder puts marketers in control of branding and the guest experience with the ability to publish real-time updates and limited-time offers. It enables marketers to create hyper-personalised messages and promotions using advanced segmentation. It also provides access to geofencing tools, enabling the delivery of store-specific promotions and messages.
Mobile Experience Builder includes the following design components:
- Personalised welcome message;
- Image carousel designed to promote deals, rewards, and any other marketing messages that can be targeted based on guest segments and individual past actions;
- Messaging centre that enables 1:1 communications with guests;
- Point tracker bar showing individualised progress toward the next reward;
- Order-again button that showcases the last items ordered by the individual user;
- Check-in button with prompt for check-in code; and
- Scannable loyalty card with barcode or QR code that can be used to identify the guest at the store.
“This is the tool we never knew we needed until we had it. It’s made it faster and easier to update messages, images, and offerings in real time,” said Reed Daniels of Red’s Savoy Pizza. “We want to lead in technology. Getting a fully functioning app with online ordering, gift cards, and loyalty all integrated is well beyond the budget for a brand of our size. The only way we can do that is with a partner such as Paytronix.”