PUMA and Skepta Unveil Skope Forever Sneakers Collection Campaign

Capturing the mood of the collection itself, the campaign employs light and shadow as primary visual codes, naturally casting the spotlight on Skepta.

Skepta’s unique style merges with PUMA’s rich sportswear heritage in a new Skope Forever Sneakers collection campaign, characterised by distinct shapes, details and textures.  Capturing the mood of the collection itself, the campaign employs light and shadow as primary visual codes, naturally casting the spotlight on Skepta.

Balancing history with innovation, Skepta and PUMA’s first drop goes deep into PUMA’s extensive archive, adding Skepta’s distinct perspective to a full collection of apparel, accessories, and a brand-new footwear silhouette, the PUMA Skope Forever.

Created especially for Skepta and based on his unique aesthetic and codes, the collection features a stealthy colour palette emphasising materials like premium nylon, offset by silver hardware inspired by PUMA’s origins. Skepta was welcomed into the PUMA family as a brand ambassador in 2022. 

The PUMA Skope Forever is an all-new footwear style co-created by Skepta and PUMA, inspired by early-2000s footwear designs and debuting in a special iridescent colourway. Robust tooling serves as the foundation for the upper, featuring a mesh underlay wrapped in fluid opalescent panels. Silver accents emerge from beneath the Skope Forever, contrasting with its covert colourway. A special PUMA x Skepta badge features on the tongue, completing the tech-luxe silhouette.