The deployment will pave the way for consumer-facing innovations, ranging from generative AI shopping assistants to virtual try-ons, to AI-driven loyalty programs.
PUMA announced that it will deploy Google Cloud’s data, analytics and AI solutions to make its online retail experience more efficient, agile, and personalised for customers worldwide.
Pancho Ortuzar, Director Global Ecommerce Engineering at PUMA, said, “With Google Cloud’s AI and data capabilities, we have been able to not only gain a far better understanding of our customers, but also translate that insight into frictionless commerce, and more personal shopping experiences both online and offline. Migrating our ecommerce infrastructure to Google Cloud will greatly accelerate our efforts towards making PUMA’s direct-to-consumer channels a significant driver of overall business growth.”
The collaboration will see PUMA shift parts of its ecommerce ecosystem, including PUMA.com, to Google Cloud and build out a global ecommerce data platform. Besides that, it will pave the way for consumer-facing innovations, ranging from generative AI shopping assistants to virtual try-ons, to AI-driven loyalty programs.
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Brandwatch enables businesses to build and scale the optimal strategy for their clients with intuitive, use-case-focused tools that are easy and quick to master. Bringing together consumer intelligence and social media management, the company helps its users react to the trends that matter, collaborate on data-driven content, shield the brand from threats and manage all the social media channels at scale.
Zoho Corporation offers innovative and tailored software to help leaders grow their business. Zoho’s 55+ products aid sales and marketing, support and collaboration, finance, and recruitment requirements. Its customer analytics capabilities come with a conversational feature, Ask Zia. It enables users to ask questions and get insights in the form of reports and widgets in real-time.
Salesforce-owned Tableau is an AI-powered analytics and business intelligence platform, offering the breadth and depth of capabilities that serve the requirements of global enterprises in a seamless, integrated experience. Marketers can utilise generative AI models, AI-powered predictions, natural language querying, and recommendationsons.
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