Sabre Unveils SabreMosaic


SabreMosaic provides holistic offer management capabilities that give airlines the ability to intelligently define, manage, and retail airline and third-party content.

Sabre Corporation, a software and technology company powering the travel industry, unveiled SabreMosaic, a new intelligent, modular and open technology platform – built to transform the way airlines retail.

Kurt Ekert, President & CEO of Sabre, said, “Defining and building the next generation of airline retailing solutions has been a significant investment and strategic priority for Sabre, and we are well down this path. SabreMosaic is the culmination of our dedication to innovation in airline IT and active collaboration with our airline partners to enable the future of modern retailing. With the success we are already seeing with Sabre’s Retail Intelligence suite of solutions, today’s announcement marks an important milestone on our path to delivering a fully open, modern and flexible retailing platform.”

Garry Wiseman, Chief Product & Technology Officer at Sabre, said, “As part of our development process, we took a design thinking approach and collaborated with a community of thought leading airlines on SabreMosaic to iterate towards production ready solutions. We are already gaining traction in the marketplace as customers recognise the benefits of utilising SabreMosaic’s AI-powered modules in their digital experiences.”

By moving away from the limitations of today’s PNR-driven world to a modern Offer and Order approach, SabreMosaic empowers airlines to deliver a more personalised and dynamic retailing experience, while creating new revenue opportunities.

Powered by Google’s AI capabilities, SabreMosaic enables airlines to dynamically create, sell and deliver an array of personalised content to travellers. The modular, open and cloud-native architecture allows airlines to select the API-based Offer and Order solutions that best meet their needs and create a unique technical blueprint to transform their operations in a way that makes sense for their business.

Thomas Kurian, CEO at Google Cloud, said, “Airlines are becoming sophisticated retailers and need the same data-driven insights and AI tools to optimise their businesses and better serve their customers as other consumer services. Through our work with Sabre, we are helping airlines harness their data to make faster, more informed decisions that improve operations, personalise marketing, and ultimately increase customer satisfaction.”

As an end-to-end retailing platform, SabreMosaic encompasses ten new product suites, from offers and orders to settlement and delivery, as well as Sabre’s existing AI-powered Retail Intelligence solutions such as Air Price IQTM, Ancillary IQTM and Upgrade IQTM and Sabre’s NDC IT solutions.

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SabreMosaic provides holistic Offer Management capabilities that give airlines the ability to intelligently define, manage, and retail airline and third-party content, as well as distribute a broader variety of offers across channels. Sabre’s advanced Order Management capabilities support the management and fulfilment of offers, including the acceptance and settlement of traditional and non-traditional payment types, and provide consistency of the airline brand experience through all customer touchpoints.

Built to function in both a PNR-based and an Offer-Order world, these proprietary Retail Intelligence solutions serve as the building blocks of SabreMosaic and are already powering the retailing strategies for several innovative airlines. Aligned with IATA’s vision of an entirely Offer- and Order-based approach, SabreMosaic will help airlines transform all aspects of the retailing process.