Saks Launches Media Network for Luxury Retail

Saks Launches Media Network for Luxury Retail

Through the Saks Media Network, which leverages first-party customer data, brands have the opportunity to boost their revenue on Saks.com via sponsored product ads and on-site display banners.

Saks, a premier luxury ecommerce platform, has launched the Saks Media Network, a sophisticated, technology-driven program helping brands reach the luxury retailer’s customer base with digital advertising throughout the shopping journey.

Kristin Maa, Senior Vice President, Growth, Saks, said, “With the launch of our Saks Media Network, we are expanding our offerings for brand partners by helping their products reach the right luxury customers when and where they are actively looking to purchase.”

“Our view of the full shopping journey across the Saks Fifth Avenue digital and physical ecosystem enables meaningful, personalised customer engagement and product discovery, and the Saks Media Network is the next step in leveraging our data-driven insights and industry expertise to enhance the customer experience,” Kristin added.

Through the Saks Media Network, which leverages first-party customer data, brands have the opportunity to boost their revenue on Saks.com through sponsored product ads and on-site display banners.