The Sandbox, a decentralised gaming virtual world and a subsidiary of Animoca Brands, has announced a strategic partnership with Wunderman Thompson to develop metaverse brand experiences.
The new partnership will allow Wunderman Thompson clients to engage their communities in immersive decentralised entertainment experiences, the agency said.
Wunderman Thompson will work closely with The Sandbox to strengthen its ability to help brands optimise their relevance within Web3 culture by creating engaging, interactive experiences and activating their fans and customers. This creative transformation will put Wunderman Thompson at the forefront of a new era of digital engagement centred around Web3.
“The Sandbox is the leading open metaverse, which celebrates brands and IPs along with its Web3 community,” said Justin Peyton, Chief Transformation & Strategy Officer, Wunderman Thompson APAC. “We’re delighted to partner with this metaverse pioneer to add another dimension to our Web3 offering and help some of the world’s most ambitious brands explore the limitless opportunities in this space as they take their first steps into the metaverse,” he continued.
The partnership will include a new training programme to upskill thousands of Wunderman Thompson creatives and technologists on how to create custom brand experiences in The Sandbox and how to use VoxEdit and GameMaker tools for building digital assets and experiences in The Sandbox. This new metaverse program will consist of three separate tracks for executives, creative practitioners, media experts and strategists.
Wunderman Thompson added that the partnership would allow it to empower its client brands and communities through immersive interactive experiences. increasing engagement among their fans and followers through gamification mechanics, which are generally unavailable with traditional social media.
“Wunderman Thompson is in a unique position to help major brands be relevant in the new entertainment culture at the crossroads of gaming, the creator economy, and true digital ownership,” said Mathieu Cervety, Ecosystem Partnerships Director of The Sandbox. “This partnership is a great chance for brands to build their Web3 community and bring engagement like never before,” he continued.
The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic. With over 360,000 unique players spending 80 minutes a day on average during their 10-week Alpha Season 3, which finished in November, The Sandbox has a strong track record of massively engaging users across the globe.
Over 400 partners have joined The Sandbox, including Warner Music Group, Ubisoft, The Rabbids, Tony Hawk, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties, all following The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.