SpartanNash is adding DoorDash as a partner across the various facets as both companies look to reach more customers with home delivery.
The deal adds another delivery option for shoppers of SpartanNash’s retail stores. Those stores, including locations under the Family Fare, Martin’s Super Markets, and D&W Fresh Market banners, already offer delivery through Instacart. In addition, the company has its delivery services, Fast Lane and Groceries to Go, that utilize store workers to fill orders and then rely on multiple last-mile delivery companies to ferry those orders to shoppers’ doorsteps.
SpartanNash is also adding DoorDash as a service option for the hundreds of independent grocers it counts as distribution customers. Those retailers will be able to list their assortments on DoorDash’s marketplace app and website. They will also have access to DoorDash Drive, the eCommerce company’s white-label delivery service.
“SpartanNash’s rapid innovation and digital platform expansion are part of our overarching omnichannel growth strategy,” SpartanNash Executive Vice President and Chief Strategy Officer Masiar Tayebi said. “Our partnership with DoorDash cuts across the full food value chain and signifies another important milestone in our journey to serve our customers better as their needs evolve.”
Meanwhile, the DashMart supply agreement gives SpartanNash a distribution foothold in what’s become a fast-growing business for DoorDash. Launched in 2020, DashMart now operates in locations across the country, offering a selection of around 2,000 impulse items and fill-in groceries for delivery in less than an hour. In December, DashMart opened its first location in New York City, offering delivery in 15 minutes and utilizing its first fleet of full-time delivery workers.
In addition to expanding its DashMart locations, DoorDash has said it plans to offer DashMart dark stores and technology as a service to retailers as they expand their delivery services and look beyond their stores to fill orders.
SpartanNash is expanding its services while also battling activist investors that have launched a campaign criticizing the company’s leadership and corporate strategy. Last month, the retailer-distributor launched a new online ordering system that offers a wider selection of specialty products for its distribution customers.