Users can then select a Starbucks location, customise their order, and complete checkout through the Starbucks app or Starbucks.com.
Starbucks has launched a ChatGPT beta app that enables customers to discover drinks via prompts and start orders before completing checkout in the Starbucks ecosystem.
Customers can use words or photos to receive drink suggestions based on factors such as mood, weather, flavour preferences, and time of day.
Users can then select a Starbucks location, customise their order, and complete checkout through the Starbucks app or Starbucks.com. The experience is designed to expand product discoverability and help customers explore beverages using natural-language interactions.
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The ChatGPT experience builds on discovery-focused features already available in the Starbucks app, including trending beverages and a secret menu for Starbucks Rewards members.
The launch also aligns with broader retailer efforts to use third-party AI for product discovery while keeping checkout within their own ecosystems. The model supports discovery through AI while preserving account linking, loyalty, customisation, and payment within Starbucks-owned channels.
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