The expanded collaboration allows advertisers to benefit from the targeting capabilities of LG Ad Solutions’ Automatic Content Recognition (ACR) technology.
Teads, a global media platform, announced an expanded global partnership with LG Ad Solutions, extending its footprint globally, covering 10 Asia-Pacific countries.
Bertrand Quesada, Co-Founder and Co-CEO, Teads said, “Our expanded partnership with LG Ad Solutions enables brands and agency partners to extend exceptional creative across all screens and further their storytelling with vast audiences. In just less than a year, we’ve already seen tremendous success in France and Belgium, as they embrace CTV native advertising to leverage omnichannel strategies. We look forward to our elevated relationship as we deepen our CTV presence globally with a world-class leader.”
Serge Matta, President of LG’s Global Ad Sales, said, “As Smart TVs are increasingly becoming the central device of the household around the world, we are thrilled to expand our exclusive partnership with Teads in these new regions. We’re eager to further elevate our direct-to-glass strategy and shared mission in partnering with brands to deliver incremental audiences.”
The expanded collaboration allows advertisers to benefit from the targeting capabilities of LG Ad Solutions’ Automatic Content Recognition (ACR) technology.
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