Tinuiti Acquires Ampush

Tinuiti redefines its social offering with the new acquisition, the firm’s third since 2021

Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, announced its acquisition of Ampush, a leading growth marketing agency with a core focus across social platforms that provides end-to-end performance creative and customer acquisition capabilities. The acquisition expands and complements Tinuiti’s already industry award-winning paid social capabilities, in addition to now providing clients access to distinctive end-to-end social, creative and measurement capabilities that leverages data through industry-differentiated technology.

Founded in 2010, Ampush is based in New York City with nearly 90 employees, with an additional presence in San Francisco and remotely. Ampush partners with fast-growing e-commerce and subscription commerce brands, including Instacart, Blenders Eyewear, and STARZ. Ampush quickly made a name for itself by catapulting digitally-native brands to new levels of profitable customer growth. The Ampush tech stack and social capabilities have proven the ability to use novel technologies and tactics to connect the right consumers with the right brands.

Zach Morrison, CEO at Tinuiti, said, “With Tinuiti’s acquisition of Ampush, we’re unlocking a new level of social capabilities for clients designed not only for today’s landscape but for long-term success – an end-to-end offering with expertise that combines creativity with differentiated landing page technology and data. Not only are they the right business fit, they are also the right cultural fit who shares similar values and core philosophies for creating employee happiness and establishing an environment that empowers its employees with a culture of ownership.”

In addition to their shared business approach, Tinuiti and Ampush align deeply on company culture. Both firms believe in revolutionising work by prioritising a culture of ownership and nurturing an inclusive environment that is ultimately driven by employee happiness. This shared sentiment and an overarching commitment to retaining and attracting talent are evident in Ampush’s impressive roster of industry veterans and exceptional leaders.