Yellow Tail Appoints Isobel for Latest Brand Strategy

Yellow Tail appoints Isobel as first UK creative agency

The brand will now look to tap into Isobel’s local expertise to grow its market share, as it looks to challenge the dominance of its fellow competitors.

Aussie wine brand Yellow Tail has appointed independent agency Isobel as its new brand strategy and creative partner for the UK market following a competitive pitch process.

Casella Family Brands Europe Marketing Director, Kevin Chinn said, “We have been on the hunt for the right kind of creative agency partner for Yellow Tail that combines brand strategy and creative expertise. We’re thrilled to have found that in Isobel.”

Isobel Founder and CEO, Paul Houlding, said, “Yellow Tail is a fantastic brand, that has grown impressively in the UK and around the world. We now see huge potential in future growth for the brand and we are thoroughly looking forward to being part of that journey with the Casella team.”