AT&T Launches AI-Powered App to Simplify Customer Experience

The new AT&T app is designed around simplicity, speed, and control, making it faster and easier for customers to manage services, shop, and access support.

AT&T is starting to roll out the AT&T app, a simpler way to experience all of AT&T in one convenient place. The app makes it easier to manage all services, and it provides a one-stop shop for converged customers who subscribe to both wireless and home internet services. 

The app includes usage insights, device controls, an updated shopping interface, and an AI-based assistant that provides quicker responses for common tasks.

Why it matters:

Customers tell us they want seamless connectivity and a seamless experience to match. With the new AT&T app, the company is bringing more of their services together, making it easier to get the visibility, control, resources, help, and expertise customers are looking for.

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“Millions of customers already rely on our apps every month to manage their AT&T experience,” said Kellyn Smith Kenny, Chief Marketing and Growth Officer, AT&T. “That scale created an opportunity for us to think bigger: to build a single flagship app that brings services together in one place.”

“The new AT&T app is designed around our customers’ lives, not just their bills, making it faster and easier to manage services, shop, get support when needed, and stay connected to what matters most.”

“We built our new app around what customers told us they wanted most: simplicity, speed, and control,” said Jenifer Robertson, AT&T’s EVP and GM for Mass Markets. 

“This launch is an important step in enhancing seamless experiences, making every interaction easier and more intuitive so customers can get what they need, when they need it.”

For the first time, new customers can also shop and trial AT&T service directly from the app. The launch reflects our customer-first approach. The company built the app with a clean design, simple navigation, and a modern architecture that enables ongoing improvements over time.

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The AT&T app is built for everyday needs, including:

  • Manage services in one place: Customers with both AT&T wireless and AT&T home internet can manage their services together and access features like advanced device controls and internet backup.
  • AI-powered assistant: Customers can quickly get expert advice on shopping or customer support needs.
  • Set daily downtime schedules: Customise “Downtime” settings for devices – from sleep, to homework or family time.
  • Upgraded shopping: New and existing customers can use the app to shop for the latest devices and plans, subscribe to home internet service, and find the closest AT&T store.
  • Manage all connected devices: Group devices on your account by person or purpose, manage them together, and pause or restore their service when needed.
  • Simplified message centre: See all AT&T notifications, texts, and emails in one place.
  • New usage insights: Get more details on calls, texts, and data.

The new AT&T app provides a digital foundation intended to support an AI-driven future, where continuous connectivity and more efficient experiences can support what people do next. 

With AT&T Fibre rated among the best and fastest home internet services and operating a large US wireless network, AT&T aims to provide a consistent experience backed by the AT&T Guarantee, which covers both wireless and fibre networks.

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