Adobe’s offering includes capabilities across content generation, AI-driven shopping visibility, conversational experiences, and performance measurement across AI surfaces and owned properties.
Adobe has introduced a brand visibility solution to help businesses improve AI discovery, optimise digital channels, and deepen direct customer engagement.
The solution expands Adobe Experience Manager with a contextual layer that enables AI agents to help build and optimise digital experiences. New innovations across Adobe Commerce, Adobe LLM Optimiser, and Adobe Brand Concierge are designed to improve AI visibility and support engaging customer experiences.
Adobe said the solution operates across four vectors—sense, generate, reach and learn—to help brands manage AI discovery and human engagement as a connected system.
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“There is a new intermediary between brands and their customers, and unlike every one that came before it, this has the ability to reason. For decades, brands have managed content, but now they also need to manage context to pinpoint what AI understands about their offerings and the institutional knowledge their own agents need to act on challenges that can be solved with our new solution,” said Loni Stark, Vice President of Strategy and Product, Adobe.
The offering includes capabilities across content generation, AI-driven shopping visibility, conversational experiences, and performance measurement across AI surfaces and owned properties.
“Maintaining the trust of our clients is at the centre of how we approach technology at Vanguard, especially in an AI-driven future. As we advance our technology to give investors the best chance for investment success, we’re embedding AI into client-facing experiences in ways that are both highly personal and deeply responsible,” said Jennifer Manry, Divisional CIO, Corporate Systems, Vanguard.
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