Swap introduces an AI-powered storefront experience that combines conversational shopping, virtual try-on, and checkout within a fully branded commerce environment.
Swap has launched an AI-powered storefront platform designed to help brands deliver more personalised and interactive digital shopping experiences.
The new “agentic storefront” operates as a dedicated AI-led commerce environment separate from a brand’s primary ecommerce website while maintaining full brand ownership over customer interactions, data, and transactions.
According to Swap, the platform guides shoppers from product discovery to virtual try-on and checkout within a single conversational experience designed to improve conversion, engagement, and customer loyalty.
Launch partners include SIMKHAI, Retrofête, Odd Muse, Studio Nicholson, and Manors Golf, as well as more than 20 additional brands.
The company stated that consumer expectations around digital shopping experiences are evolving as AI-powered interfaces and conversational experiences become more widely adopted.
Swap positions its storefront model as a merchant-controlled alternative to third-party AI commerce environments that often own the customer relationship and transaction layer.
“We believe Swap Storefront is the next evolution of commerce, and the results prove it. Consumers are using LLMs more every day and increasingly want that same interactive, guided experience when they shop, rather than static browsing,” said Sam Atkinson, Co-Founder and Chief Executive Officer, Swap.
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AI-Led Shopping Experience
Swap Storefront operates through a dedicated AI storefront connected directly to each brand’s existing commerce infrastructure.
The platform is trained on each brand’s products and enables brands to customise how the AI agent looks, sounds, and interacts with customers.
According to the company, the experience combines conversational shopping, virtual try-on, and direct checkout within a single branded flow.
Key capabilities include:
- AI-guided product discovery based on shopper intent and preferences
- Live virtual try-on functionality integrated into the shopping journey
- Direct checkout through chat or voice interactions
- Unified customer journeys from discovery to delivery
- Brand-owned customer data, purchase signals, and interaction history
Commerce Performance and Customer Engagement
Swap stated that participating brands have reported conversion rates up to 2x higher, 3x longer time on site, and reductions in returns of up to 20% compared to traditional ecommerce journeys.
The platform integrates with existing payment systems, 3PLs, warehouse management systems (WMS), and order management systems (OMS) without requiring brands to rebuild existing infrastructure.
“As a founder-led brand, every detail of how we show up to our customers reflects a specific point of view. Swap Storefront is the first AI we’ve used that amplifies that point of view rather than dilutes it,” said Aimee Smale, Founder and Creative Director, Odd Muse.
“At SIMKHAI, we’ve always believed that our pieces should feel effortless to wear, and now with Swap Storefront, they’re also effortless to discover. Our new agentic experience powered by Swap will bring the warmth of a personal styling conversation from our stores into the digital space,” said Jonathan Simkhai, Founder and Creative Director, SIMKHAI.
A Merchant-Controlled AI Commerce Model
According to Swap, the platform is designed to strengthen direct relationships between brands and customers rather than placing third-party AI systems between them.
The company stated that all customer data, conversational history, and revenue remain the merchant’s property, while AI capabilities operate as an extension of the brand experience. Swap Storefront is currently live across a growing number of global retail and fashion brands.
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