Early adopters are using VTEX AI Workspace to automate workflows, accelerate operations, and extend AI across commerce, service, and advertising functions.
VTEX reports that its new AI architecture features embedded autonomous agents directly within the core of its platform as the operating layer. The company says this marks a transition from “running commerce” to “growing through commerce,” with AI supporting activities ranging from B2B quotations and post-sales service to retail media campaign management and market visibility.
“It is no longer a feature; it is the operating layer of modern commerce. For CIOs and CEOs running commerce at enterprise scale, the question is no longer whether to invest in AI; it is whether their commerce backbone can absorb AI safely, profitably and consistently across markets. Our role is to be the connected backbone that lets global brands and retailers move from running commerce to growing through commerce,” said Santiago Naranjo, Chief Revenue Officer, VTEX.
The VTEX Commerce Platform now operates through specialised AI agents, introducing capabilities including VTEX AI Workspace, an agentic command centre for business teams; AI Personal Shopper for storefronts; AI Quotation for B2B commerce; and integration with Google’s Universal Commerce Protocol in the US, enabling product discovery and checkout directly within Gemini and Google AI Mode.
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Extending AI Across the Customer Journey
The VTEX CX Platform expands autonomous agents across multiple customer touchpoints. According to the company, the platform supports agentic experiences across web, WhatsApp, and messaging channels while enabling autonomous post-sales operations that handle more than 91% of order, return, and exchange interactions. It also supports end-to-end commerce transactions within WhatsApp.
The company also highlighted developments within the VTEX Ads Platform, which enables retailers to transform digital properties into retail media assets. New capabilities include AI Campaign Management for optimising multi-channel advertising performance and AI Insights for Brands, providing attribution and share-of-market visibility.
Early Adoption Across Retail Brands
Decathlon, Whirlpool, Amo Beleza, and Grupo CVLB are among the early adopters of VTEX AI Workspace. The companies are using natural language commands to streamline operational workflows and reduce processes that previously took weeks to complete.
VTEX also reported that Whirlpool migrated its Brazilian B2B commerce channel to the platform during the quarter, while HOMYCASA joined as a new customer and began operations on the platform.
The announcement reflects growing retailer investment in agentic AI platforms designed to automate commerce operations, customer engagement, and advertising management through a unified technology infrastructure.
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