Atento Expands AI Solutions for In-House CX Operations

Atento is expanding access to AI, automation, and analytics tools to help companies enhance customer experience operations managed in-house.

Atento has expanded its portfolio of customer experience technologies for organisations that manage customer service operations in-house. The move broadens access to AI-powered tools, automation capabilities, and analytics solutions that were traditionally associated with outsourced customer experience environments.

The company said the expanded offering is designed to help businesses improve operational efficiency, customer satisfaction, and performance across customer engagement functions while retaining control of their CX operations.

“With more than 25 years of experience in customer relationship management and operational transformation, Atento brings its expertise in BTO and democratizes access to advanced customer relationship management solutions for companies that keep their CX operations in-house,” said Pablo Sánchez, Chief Marketing Officer, Atento.

Bringing AI and Automation to Internal CX Teams

Atento’s expanded portfolio includes solutions focused on AI-powered agent assistance, customer insights, and automated interactions.

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AI Agent Assist provides real-time recommendations, next best actions, and next best offers to support agents during customer interactions. According to the company, the solution is designed to reduce handling times, improve resolution rates, and maintain brand consistency across customer engagements.

The company also introduced AI Advanced Insights, a platform that transforms operational data into actionable intelligence to help organisations optimise performance, improve customer satisfaction, and strengthen team member retention.

In addition, Atento’s AI Agents automate interactions across voice, text, and multimedia channels while maintaining personalised customer experiences. The company said the technology helps reduce costs, streamline workflows, and generate insights that support customer engagement and loyalty.

Expanding Access to Customer Experience Technology

Atento said the initiative reflects growing demand from organisations that view customer relationships as a strategic asset but prefer to manage customer operations internally rather than outsource them.

By combining CX consulting, AI, automation, and analytics, the company aims to support organisations across different operational models and industries.

The launch reflects a broader trend in customer experience, as organisations increasingly invest in AI-driven technologies to enhance service quality, improve efficiency, and deliver more personalised customer interactions across channels.

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