Klaviyo Launches Social Marketing to Personalise Customer Engagement

Klaviyo has launched Social Marketing to help brands connect social engagement with omnichannel marketing, enabling more personalised customer experiences and stronger customer relationships.

Klaviyo, an AI marketing & service platform, has launched Klaviyo Social Marketing, a new solution designed to connect social media engagement with omnichannel marketing strategies that drive customer growth and more personalised customer experiences. The product brings social interactions into the company’s B2C CRM platform, helping brands build a more complete view of customers across channels.

Social media has become an important channel for customer engagement, but interactions such as comments, direct messages, mentions, creator partnerships and user-generated content often remain disconnected from customer relationship management systems. Klaviyo Social Marketing brings these signals into the CRM, enabling marketers to use social engagement to deliver more personalised experiences across marketing channels.

The platform enables marketers to convert social followers into subscribers through automated replies, enrich customer profiles with social engagement data, and use AI-powered insights to identify and reuse high-performing content across omnichannel campaigns.

“For years, social has been one of the richest sources of customer insight, yet it has largely existed outside the systems brands use to build customer relationships. The future of marketing isn’t about treating social as a separate channel. It’s about integrating it into a unified, omnichannel marketing strategy. By connecting social engagement to the rest of the customer journey, we’re helping brands turn social interactions into lasting customer relationships,” said Jamie Domenici, Chief Marketing Officer, Klaviyo.

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Australian swimwear brand Kulani Kinis has adopted Klaviyo Social Marketing to connect social engagement data with its wider customer experience strategy. According to the company, the implementation helped expand its global ambassador programme to more than 130,000 members while generating over 4,800 user-generated social posts tagging the brand during the past year.

“For a long time, organic social was on an island while the rest of our marketing stack worked together. Klaviyo Social Marketing changed that by helping us connect social and ecommerce data, giving us a more complete view of our customers and making it easier to deliver more relevant experiences across channels. As we’ve scaled our brand ambassador programme, that visibility has helped us better understand what content resonates and where our community is most engaged,” said Jemma Sears, Marketing Manager, Kulani Kinis.

The launch expands Klaviyo’s B2C CRM platform by bringing together customer data, marketing, service, analytics and AI within a single environment. Social engagement data captured through the platform is designed to strengthen customer profiles, support audience segmentation and help brands deliver more personalised omnichannel experiences.

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