PropertyStream and Offr have launched TRANSACT, a digital platform that helps estate agents manage the homebuying journey while improving transparency and customer experience.
PropertyStream, a provider of estate agency websites, and Offr, a property transaction technology company, have launched TRANSACT, a digital platform designed to help estate agents manage the entire homebuying journey within a single branded experience. The platform supports customer interactions from initial enquiries through to transaction completion while simplifying the buying and selling process.
Developed through a partnership between the two companies, TRANSACT combines estate agency websites with transaction management capabilities, enabling agents to capture leads, qualify buyers, manage offers, automate communications and provide buyers, sellers, landlords and tenants with secure online dashboards throughout every stage of the property journey.
The launch comes as the UK property sector moves towards greater digitisation. According to the companies, the platform enables agents and solicitors to create secure digital sale packs containing property information before offers are made, supporting recent UK Government reforms aimed at reducing transaction delays and improving transparency.
“Consumer expectations have changed. People expect the same level of digital convenience from buying, selling or renting property as they experience in banking, travel and retail. TRANSACT brings together everything an estate agent needs, from attracting new business through to managing offers, progressing transactions and keeping customers informed, all within their own branded website. It’s designed to remove friction, increase transparency and help agents deliver a significantly better client experience,” said Robert Hoban, Founder and Chief Executive Officer, Offr.
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Unlike traditional estate agency websites focused primarily on lead generation, TRANSACT supports residential sales, lettings, auctions and new homes through one connected platform without redirecting customers to third-party services. The companies said this creates a more seamless experience while allowing estate agencies to retain their own branding throughout the transaction.
Drawing on data from Offr’s existing markets, the companies noted that 35.4% of private treaty offers are now submitted outside standard office hours, compared with 21% in 2021. Buyer engagement on the platform has also increased by 249% since 2021, while the combined transaction value processed through Offr has exceeded £4 billion, reflecting growing demand for digital-first property transactions.
“Estate agency websites have traditionally been built to generate leads, while the transaction itself has happened offline. By combining PropertyStream’s expertise in creating high-performing estate agency websites with Offr’s market-leading transaction technology, we’ve created a platform that allows agents to manage the complete customer journey in one place. As the industry moves towards greater digitisation, we believe this is the natural evolution of the estate agency website,” said Robin Arnold, Founding Partner, PropertyStream.
Rather than replacing existing agency systems, TRANSACT integrates transaction management, customer engagement and marketing capabilities into a single platform, enabling estate agents to automate routine processes while delivering a more connected and transparent homebuying experience.
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