La-Z-Boy has expanded its use of 3D Cloud’s API-based technology to improve omnichannel shopping experiences, product visualisation and internal operations.
La-Z-Boy, a furniture retailer, has announced the expanded use of new 3D Cloud technology to boost its omnichannel shopping and design experiences and to streamline internal operations.
“We have believed, and invested, in innovation since our founding. It’s how we have met and continue to meet our customers, partners, and team members’ ever-evolving needs to deliver value across the business,” said Melinda Whittington, CEO, La-Z-Boy Incorporated.
“The expansion of 3D Cloud’s upgraded, new API-based technology into our business processes means that we can show every product and configuration exactly as it will be built, replacing the time-intensive process of manual rendering production. The downstream impact of the expanded technology is positive. It gives our customers an improved shopping and design experience, while supporting our team with tools to move faster and align with merchandising priorities,” said Gerardo Ornelas, VP, Enterprise Digital Transformation, La-Z-Boy Incorporated.
La-Z-Boy Incorporated expands 3D Cloud technology implementation as part of broader innovation strategy
The API-based system generates an image for every possible product and style combination, allowing La-Z-Boy to showcase its full assortment of customisation options while enhancing the shoppability of its products. It also supports both retail and wholesale channels by making product imagery easier to distribute and keep up to date. When scaled over the next few years, the system will deliver 16 million individual renders on demand.
“Looking ahead, we will continue to expand our use of 3D as part of our broader innovation strategy while we explore what’s possible with new technologies like room scanning and AI,” said Ornelas.
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