Apadmi has launched a mobile loyalty app for Yeo Valley Organic, bringing its rewards programme into a dedicated app with personalised features and digital vouchers.
Digital product consultancy Apadmi has launched a new mobile loyalty experience for Britain’s organic dairy brand, Yeo Valley Organic.
The app is a significant evolution of Yeo Valley Organic’s long-running programme that turns shopping into ‘Yeokens’ to unlock rewards. With more than 1.2 million registered users, over 400,000 of whom participate actively, the new app brings all parts of the programme together into a single, seamless mobile experience.
The new app simplifies how customers earn and spend Yeokens, with features including QR code scanning, prize promotions via the popular ‘Dairy Go Round’, partner discounts, branded merchandise, charitable donations, and personalised rewards, all in one place.
The voucher functionality enables Yeo Valley Organic to reward customers with discounts and free products. Vouchers will be distributed through Yeokens missions and can be redeemed at major retailers.
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Push notifications and a loyalty wallet keep users engaged between interactions, enabling Yeo Valley Organic to build stronger and more frequent relationships with its community.
Apadmi led the full product development from concept to launch and optimisation, taking a mobile-first approach covering design, development and project management. The product integrates with six technology partners to form a cohesive loyalty ecosystem, including Antavo, Bloomreach, Stych, Kyan, Contentful, and Zappit.
“With our new loyalty app, we’re bringing Yeokens into a mobile environment that better fits how customers use our brand every day, making Yeokens accessible from the palm of their hand. Through the app, Yeokeners can now easily earn cash rewards and access all the features they love, such as ‘Dairy Go Round’, the chance to win prizes like kitchen gadgets or a stay at our rural retreats, and the ability to benefit directly from offers and rewards. In this way, we can strengthen our relationship with our community and keep Yeokens relevant and accessible for consumers,” said Rebecca Hehir, Head of Communications, Yeo Valley Organic.
“This project is a great example of what Apadmi does best: taking a complex loyalty ecosystem and turning it into something genuinely simple and enjoyable for the end user. We’re incredibly proud to help Yeo Valley launch this to market, and are excited to see what we achieve together in the coming months,” said Emma Casson, Head of Product Marketing, Apadmi.
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