Visa has introduced an AI Financial Assistant, enabling banks to deliver personalised financial guidance and in-app actions through conversational AI within their banking apps.
Visa, a digital payments company, has announced AI Financial Assistant, a new value-added service designed to help financial institutions evolve their apps for an AI-driven era. The feature helps banks bring AI-powered financial insights to cardholders under their own brand, look and feel with no custom development required.
More than 66% of surveyed Americans who have used generative AI are turning to AI for financial advice, yet consumers view banks as the most trusted institutions to safeguard personal data. AI Financial Assistant allows banks to extend that trust into natural, conversational experiences within secure banking environments.
“Consumers are already turning to AI for financial advice, but banks have the full financial picture, can act on it, and are among the most trusted institutions consumers rely on. AI Financial Assistant brings those strengths together, combining personalised insights based on a consumer’s own data and pairing it with the ability to act, all right within their bank’s app. By simply turning on this service, banks can strengthen relationships with their customers and transform from a passive ledger to a generative AI-enabled financial hub,” said Michele Herron, Senior Vice President and Head of North America Value-Added Services, Visa.
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Turning Insights into Action Inside the Mobile Banking App
As part of its initial rollout, AI Financial Assistant enables cardholders to receive proactive monthly spending insights, ask natural-language questions based on their financial activity, and take actions such as locking a card or setting alerts directly within the conversation. Visa said future enhancements will include spending insights and subscription management through the Enhanced Subscription Manager.
A Unified Digital Banking Experience
AI Financial Assistant is the latest feature of Visa Digital Issuer Solutions, delivering a single chat-based entry point inside the banking app. Financial institutions can connect FAQs and documents through deep links to surface relevant banking product information and answer customer questions within the app.
While financial institutions can deploy individual capabilities through Visa’s Digital Enablement Software Development Kit (SDK), the AI Financial Assistant acts as a central layer that connects existing and new features within the SDK.
Operating under Visa’s AI and data governance standards, AI Financial Assistant combines cardholder behaviour, real-time data and financial institution data to deliver personalised guidance while supporting security, compliance and fraud protection.
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