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Customer Engagement

Turning Customer Data Privacy Into a CX Differentiator

As trust becomes a deciding factor in customer loyalty, CX leaders can turn customer data privacy into a competitive advantage by designing transparent, brand-aligned privacy experiences across every touchpoint.

Customer Experience in 2026: Priorities, Pitfalls, & What’s Next

Industry leaders share their top CX priorities for 2026 and the changing customer behaviours brands must prepare for next.

The Will To Transform Customer Experience

Customer experience transformations succeed or fail based on one invisible factor: whether employees genuinely want them to work.

True Customer Empowerment will Define the Future of CX

Acxiom’s 2026 CX Trends research explores both common ground and crucial gaps between brands’ AI investment priorities and customer expectations.

The Trade-Offs That Reveal True Customer Centricity

From Customer Lifetime Value as a North Star to Cultural Shifts and the rise of “custobots,” Author Ilenia Vidili shares how organisations can move from lip service to lasting customer trust.

The Untapped Power of Conversational Intelligence in CX

New Medallia report finds most organisations are failing to tap into customer conversation data, missing measurable CX gains and growth opportunities despite clear proof of Conversational Intelligence value.

When Brilliant Customer Insights Get Watered Down

From the “Descent to Average” to the truth that nobody cares about your business as much as you do, author John Sills argues that being truly customer-led means protecting insights and designing experiences colleagues can actually deliver.

Europe’s B2B CX Playbook: Compliance, Culture, and Competitive Edge

B2B customer experience is now a competitive differentiator. In Europe, success depends on adapting to local expectations, Germany’s precision, France’s partnership culture, and the UK’s ROI-driven pragmatism, while staying compliant with GDPR.

How to Thrive as a One-Person CX Manager

Most customer experience playbooks assume large teams, but many CX managers work alone. From resource constraints and stakeholder pressure to the need for business fluency, solo CX leaders must prioritise, partner, and automate. Here’s how to turn limits into lasting impact.

AI Transforms CX, but Human Touch Still Matters

A new MIT Technology Review Insights report explores how AI is reshaping CX. It highlights the need to balance automation with the human touch to deliver smarter, faster, and more personalised engagement.
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