CX

Cross-Border Commerce: Customer Behaviours Driving $3.3T in Sales

Cross-border shoppers are embracing new brands and seeking personalised experiences. With cross-border ecommerce expected to reach $3.3 trillion by 2028, understanding these customers is essential for brands to succeed globally.

Is the UK Public Sector Falling Behind in the AI and CX Race?

With 59% of public sector leaders saying AI will be the most transformational factor in contact centres by 2030, the research shows that most organisations are still early in their AI journey.

AI in Marketing: Understanding the Hype

2024 SNAPSHOT: In the AI age, marketers must be open to innovation yet take a practical and speculative approach to adopting the technology to see what really makes a difference and what doesn’t.

Experimentation is the Key to Innovation in CX

2024 SNAPSHOT: In this recap of innovation in customer experience (CX), we present the vital questions brands have dealt with to win customers’ hearts.

Lessons in Innovation, Personalisation, and Impact

These articles showcase innovation and how companies are navigating challenges and driving growth.

Top 30 News Moments That Defined 2024

A quick glance at the defining news moments of 2024’s customer experience (CX) and martech landscape. 

Contact Centre Distress, AI to the Rescue

2024 SNAPSHOT: Contact centres are now synonymous with artificial intelligence (AI). The overwhelming figure representing chats, calls and tickets might not be so scary anymore.
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