CX

How to Optimise PDPs to Overcome Choice Fatigue?

Even though the concept of Product Description Pages isn’t new, there have been a lot of changes in consumer buying behaviours, which have left D2C ecommerce brands in contemplation. To battle choice fatigue, how can brands personalise PDPs at scale?

How are Customers Dealing with Digital Accessibility Challenges?

Around 93% of consumers believe that it is important for the brands to prioritise digital accessibility, and they want progress rather than platitudes, reveals Acquia. 

The Subscription Model is A Game of Balance

Success lies in balancing the personalisation and community aspects of subscriptions with a commitment to addressing consumer overwhelm, privacy concerns, and inclusivity. The rising wave...

What a Trip! Travel Industry Secures Full Rebound

Satisfaction across airlines, lodging, car rentals, and online travel agencies are on a climb. The American Customer Satisfaction Index (ACSI) Travel Study for 2023-2024...

10 Campaigns that Tapped into Emotional Storytelling

This is how it’s done. Take a look at our curated list of 10 marketing campaigns that used emotional storytelling as the core element...

Getting the Live Commerce Backend Just Right

With the anticipated click-and-collect sales of the UK ecommerce market surpassing  EUR 50 billion by 2026, the live commerce industry is a good bet...

The Survival of Legacy Brands in a Customer-Centric Era

The challenge is real, and the market is unforgiving, but there’s a space for brands that know who they are and are unapologetic about...
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