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Why AI Receptionists Might Be The Most Human TouchPoint Yet

AI receptionists are transforming voice interactions into emotionally intelligent experiences. John Finch, Global VP of Product Marketing at RingCentral, explains how these systems detect intent, read emotion, and deliver more human customer touchpoints.

The Return Trap: Fixing Retail’s Most Expensive Mistake

When ASOS banned shoppers over return policy abuse, it sparked debate. But the real lesson lies deeper: how can retailers reduce return rates without damaging customer trust?

What are The Top Drivers of Patient Loyalty in 2025?

Press Ganey’s Patient Experience 2025 report reveals the emerging trends of patient loyalty in the healthcare industry and why reliability may matter more than satisfaction.

Are Brands Empathy-Led or Efficiency-Obsessed?

From SLAs that reward speed over solutions to policies employees are ashamed to enforce, this is a wake-up call for brands chasing performance at the cost of empathy.

Why Every CRO Needs to Own The CX Strategy

CROs must take ownership of CX strategy. In this interview, boost.ai’s CRO Nick Mitchell explains how automation, self-service, and AI-led personalisation are directly moving the revenue needle.

Beyond Buzzwords: What It Takes to Build an Intelligent Customer Experience

Forget the hype. Here’s the real architecture powering fast, personalised, AI-driven customer experience…but without real-time activation, even the smartest models won’t move the needle.

AI, CX, and the End of Disconnected Listening

Despite the growing amount of customer feedback, most brands still struggle to act on what truly matters.
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