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Trust Breakdown is Down to Brands Prioritising Efficiency Over Genuine Value

Only 5% of shoppers in APAC fully trust AI-generated brand content, says Klaviyo's Germaine Tay. "The first warning sign is usually a drop in engagement quality," she explains why AI overuse is eroding trust, and what brands need to change now.

Cost-of-living Pressures are Reshaping QSR Loyalty to be More Transactional

With cost-of-living pressures reshaping consumer decisions, customers are evaluating QSR loyalty programmes through a more practical lens, focusing on how they help them save. Consumers indicate a willingness to switch programmes in search of better rewards

Turning Feedback into a Strategic Brand Signal

"Consumers view a brand response as a signal that the company cares, and silence drives churn." Alchemer CCO Ryan Tamminga explains how AI is turning passive feedback into a real-time driver of retention and revenue.

Do QR Codes Have an Accountability Issue in Marketing Use Cases?

Widespread use has produced a set of performance indicators for tracking clicks and engagement. These metrics describe interaction rather than outcome. Without a clear link between scans and business impact, QR codes remain positioned as a channel that performs visibly but not necessarily measurably.

AI is Becoming the Default Entry Point for Financial Questions

Rising financial pressure is pushing consumers toward AI for real-time financial guidance, highlighting a widening gap between institutional support and evolving decision-making behaviour.

The 40-Point Gap that Could Undermine Your Customer Strategy

93% of marketing leaders say intelligent systems now enable deeper understanding of customer behaviour. Yet, only 53% of consumers believe brands accurately predict their needs — a 40-point credibility gap that could reshape engagement strategy in 2026.

Fraud Prevention is Now a Core CX Problem

As ecommerce fraud becomes more sophisticated, CX teams are on the frontlines. Breanna Moreno explains why fraud prevention is no longer just a security issue, and how brands can protect both revenue and customer experience.
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