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Sports Fans Are Always On, but Engagement Strategies Are Struggling to Keep Up

82% of sports fans want a closer connection with their teams, yet 66% remain dissatisfied with current engagement — highlighting the widening gap between always-on fandom and outdated fan strategies.

Why Everyday Value Matters More Than Points in Travel Loyalty

Psychology has shifted from "saving for something special" to "getting value now." Charlie Coniglio explains why travel loyalty is shifting from aspirational rewards to everyday value, and how programs must adapt to remain relevant in a world driven by immediacy, flexibility, and real-world utility.

Agentic AI Is Moving CX From Pilots to Performance

Enterprises report deployment cycles up to 3x faster, containment rates exceeding 80%, and customer satisfaction improvements of up to 20%, indicating that AI-first CX is shifting from experimentation into production environments.

How AI Is Reframing Customer Feedback

AI is reshaping how organisations collect, analyse and act on customer feedback, helping businesses turn vast volumes of data into real-time insights that improve customer experience and decision-making.

Good CX is Often Plagued by Scams & Complaints

Human interaction isn’t a failure of automation; it’s a critical part of good CX. Jonny Combe, President and Chief Executive Officer of PayByPhone, talks about how clarity, simplicity, and trust are redefining CX in mobility services that are often challenged by scams, complaints, and confusion.

Meet the Women at the Helm of Most Loved Brands

On International Women’s Day, CXMToday highlights 30 influential women shaping CX leadership across global brands, driving innovation, engagement, and customer-first transformation.

Why CX Is Now an IT Reliability Problem for Businesses

As SMEs rely more on digital touchpoints, CX is now defined by system uptime, security, and integration rather than traditional service behaviours. Poor IT reliability is emerging as the hidden cause of customer dissatisfaction and lost trust.
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