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True Customer Empowerment will Define the Future of CX

Acxiom’s 2026 CX Trends research explores both common ground and crucial gaps between brands’ AI investment priorities and customer expectations.

The Trade-Offs That Reveal True Customer Centricity

From Customer Lifetime Value as a North Star to Cultural Shifts and the rise of “custobots,” Author Ilenia Vidili shares how organisations can move from lip service to lasting customer trust.

When Shelves Go Digital: The Next Frontier of Retail Intelligence

Tom Gehani, VP of Product and Growth at Simbe, explains how real-time shelf intelligence helps retailers uncover hidden inefficiencies, recover lost sales, and create more connected, customer-centric shopping experiences.

Your Digital Customers are Lying to You

AI-powered digital twins promise near-perfect predictions in customer research, but perfection hides bias, smooths out contradictions, and misses the messy, surprising human insights that drive real innovation.

Clarity is The New Currency of Customer Trust

A new report finds customer loyalty at a tipping point in the Age of Overwhelm, urging brands to prioritise clarity, empathy, and real-time understanding over excessive communication.

When Empathy Gets Lost in Translation: Synchronous Voice Support

One of the biggest frustrations for customers is not being able to fully express themselves clearly, especially when language becomes a barrier. Davit Baghdasaryan, CEO and Co-Founder, Krisp, explains how real-time voice translation improves customer trust, empathy, and CX outcomes.

The Untapped Power of Conversational Intelligence in CX

New Medallia report finds most organisations are failing to tap into customer conversation data, missing measurable CX gains and growth opportunities despite clear proof of Conversational Intelligence value.
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