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The Will To Transform Customer Experience

Customer experience transformations succeed or fail based on one invisible factor: whether employees genuinely want them to work.

Contextual Intelligence is Redefining What Great Service Means

A new CX Trends report reveals how contextual intelligence—powered by AI, data, and human understanding—is setting a new global benchmark for speed, personalisation, trust, and predictive service.

Real-time Customer Context is the New Currency of Contact Centres

Early-stage automation solutions were often rule-based and struggled to tackle more complex enquiries. This tangled web of disconnected bots and fragmented systems. Pedro Andrade, VP of AI at Talkdesk, explains how CXA platforms are transforming real-time customer problem-solving with multi-agent intelligence.

True Customer Empowerment will Define the Future of CX

Acxiom’s 2026 CX Trends research explores both common ground and crucial gaps between brands’ AI investment priorities and customer expectations.

The Trade-Offs That Reveal True Customer Centricity

From Customer Lifetime Value as a North Star to Cultural Shifts and the rise of “custobots,” Author Ilenia Vidili shares how organisations can move from lip service to lasting customer trust.

When Shelves Go Digital: The Next Frontier of Retail Intelligence

Tom Gehani, VP of Product and Growth at Simbe, explains how real-time shelf intelligence helps retailers uncover hidden inefficiencies, recover lost sales, and create more connected, customer-centric shopping experiences.

Your Digital Customers are Lying to You

AI-powered digital twins promise near-perfect predictions in customer research, but perfection hides bias, smooths out contradictions, and misses the messy, surprising human insights that drive real innovation.
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