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Clarity is The New Currency of Customer Trust

A new report finds customer loyalty at a tipping point in the Age of Overwhelm, urging brands to prioritise clarity, empathy, and real-time understanding over excessive communication.

When Empathy Gets Lost in Translation: Synchronous Voice Support

One of the biggest frustrations for customers is not being able to fully express themselves clearly, especially when language becomes a barrier. Davit Baghdasaryan, CEO and Co-Founder, Krisp, explains how real-time voice translation improves customer trust, empathy, and CX outcomes.

The Untapped Power of Conversational Intelligence in CX

New Medallia report finds most organisations are failing to tap into customer conversation data, missing measurable CX gains and growth opportunities despite clear proof of Conversational Intelligence value.

When Brilliant Customer Insights Get Watered Down

From the “Descent to Average” to the truth that nobody cares about your business as much as you do, author John Sills argues that being truly customer-led means protecting insights and designing experiences colleagues can actually deliver.

‘True Loyalty’ Stalls as Gen Z Drives Rise of ‘Trend Loyalty’

New ‘Trend Loyalty’ metric reveals Gen Z’s obsession with viral products – nearly half (43%) buy just because it’s trending, signalling a major shift from long-term brand trust to fast-moving, hype-driven loyalty.

AI in Customer Service Fails 4x More Than Other Tasks

New report reveals that AI in customer service often fails to meet expectations, with rising consumer concerns over data use and trust, highlighting the need for transparency, context-aware personalisation, and meaningful human-AI collaboration to drive lasting loyalty.
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Jonny Fry, Group Head of Digital Assets Strategy at ClearBank

Jonny Fry, Group Head of Digital Assets Strategy at ClearBank, discusses how genAI impacts content and creative tasks in marketing and more.
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